The Victoria and Albert Museum's new V&A East Storehouse in London is redefining the traditional museum visit by offering unprecedented public access to its vast collection. Located in the city's revitalised Olympic Park, the Storehouse provides direct engagement with over 250,000 objects, 350,000 books, and 1,000 archives. Visitors are encouraged to touch many items and can even book one-on-one "Order an Object" sessions with specific artifacts, such as a 1954 Balenciaga gown or a Vivienne Westwood sweater.
Designed by the firm behind New York's High Line, the building features oversized pieces like Picasso stage curtains and Mughal architecture. The Storehouse is part of a larger cultural district developed after the 2012 Games, aiming to engage local communities and promote transparency in museum practices. Emphasising openness, the museum showcases conservation work and allows visitors to view staff activities, aligning with its mission to make the entire national collection accessible to everyone.
This innovative approach marks a significant shift in museum culture, moving away from the traditional "do not touch" policy. By allowing direct interaction with artifacts, the V&A East Storehouse aims to foster a deeper connection between visitors and the museum's extensive collection. The initiative also seeks to make the museum experience more inclusive and engaging for the local community.
The Storehouse's location in the reimagined Olympic Park underscores its commitment to revitalising the area and making cultural experiences more accessible. The building's design, featuring large-scale artworks and diverse architectural styles, reflects the museum's dedication to innovation and inclusivity. By opening its doors to the public in this manner, the V&A East Storehouse sets a new standard for museums worldwide.
As the V&A East Storehouse continues to evolve, it is expected to host a variety of exhibitions and events that further engage the community and showcase the richness of the museum's collection. This pioneering model may inspire other institutions to reconsider their approaches to public engagement and accessibility, potentially leading to a more interactive and inclusive museum experience globally.
