The Victoria and Albert Museum's new East Storehouse in London is redefining the traditional museum visit by offering unprecedented public access to its vast collection. Located in the city's revitalised Olympic Park, the Storehouse provides direct engagement with over 250,000 objects, 350,000 books, and 1,000 archives spanning 5,000 years of human creativity.
Unlike conventional museums, the East Storehouse encourages visitors to touch many of the artifacts, fostering a more interactive and personal connection with history. Innovative features include "Order an Object" sessions, allowing individuals to request specific items for closer examination. For instance, visitors can book a session to view a 1954 Balenciaga gown or a Vivienne Westwood sweater, providing a unique opportunity to appreciate these pieces up close.
Designed by the same firm behind New York's High Line, the building itself is a work of art, showcasing oversized pieces like Picasso stage curtains and Mughal architecture. The Storehouse is also set to host the upcoming David Bowie Center, further enriching London's cultural landscape.
This initiative is part of a broader effort to engage local communities and promote transparency in museum practices. By allowing visitors to view conservation work and observe staff activities, the East Storehouse aims to make the entire national collection accessible to everyone, breaking down traditional barriers between the public and the museum world.
The V&A East Storehouse represents a significant shift in how museums interact with the public, setting a new standard for accessibility and engagement in the cultural sector.
