The Victoria and Albert Museum's new V&A East Storehouse in London is redefining the traditional museum visit by offering unprecedented access to its vast collection. Located in the city's revitalised Olympic Park, the Storehouse provides the public with direct interaction with over 250,000 objects, 350,000 books, and 1,000 archives. Visitors can touch many items and even book one-on-one "Order an Object" sessions with specific artifacts, including a 1954 Balenciaga gown or a Vivienne Westwood sweater.
Designed by the firm behind New York's High Line, the building showcases oversized pieces like Picasso stage curtains and Mughal architecture. The site also will host the upcoming David Bowie Center. Emphasising openness, the museum features displays on conservation work and allows viewing of staff activity, aligning with its mission to make the entire national collection accessible to everyone.
This innovative approach aims to engage local communities and promote transparency in museum practices. By allowing visitors to interact directly with the collection, the V&A East Storehouse is setting a new standard for museum experiences, encouraging a deeper connection between the public and art.
The Storehouse is part of a larger cultural district developed after the 2012 Games, aiming to engage local communities and promote transparency in museum practices.
The V&A East Storehouse represents a significant shift in how museums can operate, offering a more inclusive and interactive experience for visitors. Its commitment to accessibility and community engagement sets a precedent for future museum developments worldwide.
