Egypt is set to inaugurate the Grand Egyptian Museum near the Pyramids of Giza in November 2025, aiming to revitalise its tourism industry, which experienced a downturn following the 2023 Israel-Hamas conflict. The GEM, a $1.2 billion project, will showcase 5,600 artefacts from King Tutankhamun’s tomb, attracting higher-spending cultural tourists and diversifying visitor interest beyond beach tourism.
Tourism plays a crucial role in Egypt's economy, contributing 8.5% to GDP and supporting 2.7 million jobs. In 2024, the country welcomed 15.7 million tourists, generating $8 billion in revenue during the first half of the year—a 22% increase. The government projects 18 million visitors in 2025. Despite regional instability, the depreciation of the Egyptian pound has made travel more affordable, further boosting tourism.
Industry experts view the GEM as pivotal in promoting Egypt as a luxury cultural destination. The museum's extensive collection, including rare pieces like the second solar ship of Khufu and the collection of Queen Hetepheres, is expected to reshape the global perception of Egypt’s tourism landscape.
The GEM's strategic location near the Pyramids of Giza positions it as a central hub for tourists exploring Egypt's ancient history. The museum's design and exhibition plans aim to provide an immersive experience, highlighting the rich cultural heritage of the region.
As the official opening approaches, Egypt anticipates that the GEM will not only attract international visitors but also inspire domestic tourism, fostering a renewed appreciation for the nation's historical treasures. The museum's emphasis on cultural education and preservation underscores Egypt's commitment to safeguarding its ancient artefacts for future generations.
