The Victoria and Albert Museum's new East Storehouse in London is redefining the traditional museum visit by granting the public unprecedented access to over 250,000 objects, 350,000 books, and 1,000 archives from its extensive collection. Unlike conventional museums, visitors are encouraged to touch many items and can even book one-on-one "Order an Object" sessions with specific artifacts, including a 1954 Balenciaga gown or a Vivienne Westwood sweater.
Situated in the city's reimagined Olympic Park, the Storehouse is part of a larger cultural district developed after the 2012 Games, aiming to engage local communities and promote transparency in museum practices. Designed by the firm behind New York's High Line, the building showcases oversized pieces like Picasso stage curtains and Mughal architecture. The site also will host the upcoming David Bowie Center.
Emphasizing openness, the museum features displays on conservation work and allows viewing of staff activity, aligning with its mission to make the entire national collection accessible to everyone. This innovative approach challenges the traditional notion of museums as places where visitors are expected to remain silent and refrain from touching exhibits. By encouraging interaction and engagement, the V&A East Storehouse aims to foster a deeper connection between the public and the museum's vast array of artifacts.
The opening of the V&A East Storehouse marks a significant shift in the museum landscape, reflecting a broader trend towards inclusivity and accessibility in cultural institutions. As museums worldwide strive to remain relevant in the digital age, initiatives like this offer a glimpse into the future of museum experiences, where engagement and interaction are at the forefront.
Visitors to the V&A East Storehouse can look forward to a dynamic and immersive experience that not only showcases the museum's extensive collection but also invites them to become active participants in the exploration and appreciation of art and history. This pioneering model sets a new standard for museums globally, emphasizing the importance of accessibility, engagement, and community involvement in the cultural sector.
