The Victoria and Albert Museum's new V&A East Storehouse in London is redefining the traditional museum visit by granting the public unprecedented access to over 250,000 objects, 350,000 books, and 1,000 archives from its extensive collection. Unlike conventional museums, visitors are encouraged to touch many items and can even book one-on-one "Order an Object" sessions to engage directly with specific artifacts, such as a 1954 Balenciaga gown or a Vivienne Westwood sweater.
Situated in the city's revitalised Olympic Park, the Storehouse is part of a broader cultural district developed after the 2012 Games. This initiative aims to engage local communities and promote transparency in museum practices. Designed by the firm behind New York's High Line, the building showcases oversized pieces like Picasso stage curtains and Mughal architecture, blending art and architecture to create an immersive experience.
Emphasising openness, the museum features displays on conservation work and allows visitors to observe staff activities, aligning with its mission to make the entire national collection accessible to everyone. This approach challenges traditional museum norms by fostering a more interactive and inclusive environment.
The V&A East Storehouse is also set to host the upcoming David Bowie Center, further solidifying its role as a hub for contemporary culture. By integrating modern design with a commitment to community engagement, the Storehouse represents a significant evolution in how museums can serve and involve the public.
This innovative model is expected to inspire other institutions worldwide to reconsider their engagement strategies, moving towards more open and participatory experiences that invite visitors to connect with art and history in meaningful ways.
