The Victoria and Albert Museum's new V&A East Storehouse in London is redefining the traditional museum visit by offering unprecedented access to its vast collection. Located in the city's revitalised Olympic Park, the Storehouse provides the public with direct engagement with over 250,000 objects, 350,000 books, and 1,000 archives spanning 5,000 years of human creativity.
Unlike conventional museums, the V&A East Storehouse encourages visitors to touch many of the items, fostering a more intimate connection with the artefacts. Innovative features include the "Order an Object" sessions, where individuals can request specific items, such as a 1954 Balenciaga gown or a Vivienne Westwood sweater, to be brought out for personal viewing. This approach aims to make the museum's extensive collection more accessible and engaging to the public.
The Storehouse is part of a broader cultural initiative to transform the area surrounding the 2012 Olympic Park into a vibrant cultural district. Designed by the architectural firm behind New York's High Line, the building features oversized pieces like Picasso stage curtains and Mughal architecture, creating a dynamic environment that showcases the museum's diverse holdings. The site is also set to host the upcoming David Bowie Center, further solidifying its role as a cultural hub.
Emphasising transparency and openness, the museum includes displays on conservation work and allows visitors to observe staff activities. This initiative aligns with the V&A's mission to make the entire national collection accessible to everyone, breaking down traditional barriers between the museum and its audience.
The V&A East Storehouse represents a significant shift in museum practices, moving away from the traditional "do not touch" policy to one that encourages interaction and personal engagement. By providing direct access to its collections and involving visitors in the museum's operations, the Storehouse aims to create a more inclusive and participatory cultural experience.
