The Victoria and Albert Museum's new V&A East Storehouse in London is redefining the traditional museum visit by offering unprecedented public access to over 250,000 objects, 350,000 books, and 1,000 archives from its extensive collection. Located in the city's reimagined Olympic Park, the Storehouse is part of a larger cultural district developed after the 2012 Games, aiming to engage local communities and promote transparency in museum practices.
Unlike conventional museums, the V&A East Storehouse encourages visitors to touch many items and even book one-on-one "Order an Object" sessions with specific artifacts, including a 1954 Balenciaga gown or a Vivienne Westwood sweater. This hands-on approach allows for a more intimate and personal connection with the museum's treasures.
Designed by the firm behind New York's High Line, the building showcases oversized pieces like Picasso stage curtains and Mughal architecture. The site also will host the upcoming David Bowie Center. Emphasizing openness, the museum features displays on conservation work and allows viewing of staff activity, aligning with its mission to make the entire national collection accessible to everyone.
The V&A East Storehouse is open to the public Monday through Friday, from 10 a.m. to 4 p.m., offering a revolutionary museum experience that invites visitors to engage with art and history in a more interactive and personal manner.
This innovative approach marks a significant shift in how museums can engage with the public, fostering a deeper appreciation and understanding of cultural artifacts through direct interaction and immersive experiences.
