The Victoria and Albert Museum's new East Storehouse in London is redefining the traditional museum visit by offering the public direct access to over 250,000 objects, 350,000 books, and 1,000 archives from its extensive collection. Unlike conventional museums, visitors are encouraged to touch many items and can even book one-on-one "Order an Object" sessions with specific artifacts, including a 1954 Balenciaga gown or a Vivienne Westwood sweater.
Situated in the city's reimagined Olympic Park, the Storehouse is part of a larger cultural district developed after the 2012 Games, aiming to engage local communities and promote transparency in museum practices. Designed by the firm behind New York's High Line, the building showcases oversized pieces like Picasso stage curtains and Mughal architecture. The site also will host the upcoming David Bowie Center.
Emphasising openness, the museum features displays on conservation work and allows viewing of staff activity, aligning with its mission to make the entire national collection accessible to everyone. This innovative approach marks a significant shift in how museums interact with the public, fostering a more inclusive and interactive environment.
The V&A East Storehouse is set to open in May 2025, offering a unique opportunity for visitors to engage with art and history in a hands-on and personal manner. This initiative reflects a broader trend in the museum sector towards greater accessibility and community involvement.
As the museum landscape continues to evolve, the V&A East Storehouse stands as a pioneering example of how institutions can adapt to meet the changing expectations of their audiences, ensuring that cultural treasures are not only preserved but also actively shared and experienced by the public.
